In a world the place branding performs a vital function in conveying an organization’s mission, QuestOne got down to redefine itself with a daring new visible identification. As a pacesetter in hydrogen expertise, they wanted greater than a normal rebrand—they wished a dynamic, versatile key visible that may talk their dedication to innovation and sustainability on a worldwide scale. The end result was the “Hydrogen Circle,” a 3D design that encapsulates the corporate’s dedication to renewable vitality. This text dives into the inventive course of and strategic pondering that formed QuestOne’s new model identification.
The Problem
QuestOne, previously often known as H-Tec, was within the means of repositioning their model to ascertain themselves as a worldwide chief in hydrogen expertise. With the launch of a brand new manufacturing facility, QuestOne wanted to strengthen its give attention to large-scale industrial manufacturing and worldwide enlargement. The problem was to create a key visible that not solely represented this technological innovation but additionally communicated their broader mission of decreasing greenhouse gasoline emissions. The rebranding wanted to emphasise the corporate’s pioneering function in renewable vitality whereas remaining versatile sufficient for numerous media purposes
Crafting a Pioneer’s Id
Merging Creativity and Technique to Outline a New Period
Profit 01: Highly effective Branding Affect
The important thing visible positioned QuestOne as a pioneer within the renewable vitality sector.
Profit 02: Versatile Design Property
A number of codecs, together with loops, close-ups, gradients, animations, and icons, allowed the model to make use of the visible persistently throughout numerous platforms.
Profit 03: Enhanced Public Notion
QuestOne’s rebranding garnered optimistic reception, setting a powerful visible basis for future progress and visibility.
The Resolution
Constructing a dynamic visible system
Collaborating intently with Strichpunkt, I developed the “Hydrogen Circle,” a robust 3D key visible that symbolizes QuestOne’s mission. This visible, which represents the cyclical nature of hydrogen vitality, embodies the model’s forward-thinking method and their quest for international environmental affect. By intensive exploration of over 50 iterations, we refined key points reminiscent of twist, openness, and colour gradients, in the end crafting a dynamic, modular design that could possibly be used flexibly throughout all channels, from digital platforms to large-scale print purposes.
The ultimate end result was a daring and impactful key visible that performs a central function in QuestOne’s rebranding. It strengthened their positioning as an trade chief, resonating with their mission to fight local weather change and lead hydrogen innovation. The “Hydrogen Circle” isn’t just a visible—it’s a symbolic illustration of their quest to remodel the vitality panorama on a worldwide scale.
Course of
Exploration to Execution
The method started with Strichpunkt’s clear imaginative and prescient for the important thing visible, which I expanded by way of inventive exploration. We explored completely different visible properties of the Hydrogen Circle, testing over 50 variations to seek out the best steadiness between aesthetic enchantment and technical precision. One of many key challenges was rendering the glass supplies, which required cautious management over the setting to replicate QuestOne’s model colours precisely.
With high-resolution 10K information wanted for print media, the technical calls for have been vital, however in the end the ultimate kind emerged naturally by way of our iterative course of. The end result was a versatile, modular visible system that would adapt seamlessly throughout numerous codecs, reinforcing the boldness and scalability of the model.
“An enormous THANK YOU once more for rocking alongside and your work! We get nice suggestions and you’ve got contributed rather a lot to that! The Circle’s animations seemed wonderful on the massive stage!”
Eva Koch, Artistic Director at Strichpunkt
