Maintain onto your designer glasses, as a result of Kiehl’s has simply dropped the font equal of a mic drop—introducing… “Pubic Show Kind.”
Sure, you learn that proper. This daring new font is right here to take physique positivity to the subsequent degree by actually placing “the physique” entrance and middle, with a reputation that screams (or maybe whispers?) what the world has been lacking: a font that unapologetically celebrates all of the bits we normally keep away from speaking about.
Kiehl’s has taken a bushy state of affairs and turned it right into a daring assertion with a brand new font that’s making waves—and perhaps a number of eyebrows increase.
After their 2024 intimate care advert that includes seen pubic hair bought censored, the skincare model determined to get cheeky with their response: introducing the “Pubic Show Kind” font, comprised of actual human pubic hair.
Kiehl’s launched the three new visuals that includes headlines shaped fully from pubic hair:
- “Our images of fashions with pubic hair had been censored, so we eliminated the fashions.”
- “Pubic hair don’t care.”
- “Apologies, we gained’t present pubic hair ever once more.”
In a world the place the pure human physique nonetheless faces censorship, Kiehl’s is having none of it. The brand new font is a part of their marketing campaign to problem the wonder requirements that make us squirm at one thing so simple as physique hair.
Jon Sáenz, Kiehl’s International Model President, mentioned it finest:
“Our response to the censorship of our Kiehl’s Personals imagery underscores our dedication to sincere conversations about physique hair, and our personal components, and difficult outdated societal taboos. Pubic hair is a pure a part of the human physique, and there’s no purpose to really feel uncomfortable with it. We consider in offering options for all skincare wants, with out exception.”
With this bushy new addition, Kiehl’s is clearly right here to encourage rather less waxing and much more honesty. They’ve turned a censorship fail right into a full-blown assertion—and we will’t assist however in some way admire their braveness… and creativity?? 🥴
It’s like if Helvetica went on a rebellious spree, determined to loosen up a bit, and stopped worrying about becoming in.
Who knew that each one we would have liked to really embrace physique positivity was a font? Apparently, it was proper underneath our noses the entire time. “Pubic Show Kind” is right here to redefine magnificence requirements by taking the taboo out of physique speak.
The rounded, playful letterforms are clearly designed to make you rethink what you’ve been taught about self-love and, uh, the human type.
So subsequent time you’re designing a skincare advert or, let’s face it, a ransom be aware, why not throw in slightly physique positivity when you’re at it?
So What’s Subsequent? Font-Primarily based Physique Liberation? Actually, we don’t know. Possibly the subsequent large factor might be “Pectoral Serif” or “Bellybutton Daring.”
Kiehl’s is clearly on a roll, and truthfully, we’re right here for it! 😉
