Andrea Binski is the co-founder and artwork director of UNIKO™, an award-winning design studio acknowledged for its progressive strategy to branding and web site design. Headquartered in London and Miami, UNIKO™ blends minimalist aesthetics with useful, results-driven design. Andrea collaborates with visionary founders to construct a status for delivering impactful digital options that drive enterprise development and guarantee lasting success on a worldwide scale.
Featured Work
I’m excited to share a few of our favourite tasks from this 12 months! Whereas just a few are nonetheless of their remaining phases, they’re approaching the end line. As soon as launched, I’ll dive deeper into the insights and tales behind every one, sharing them throughout our media channels in 2025.
UNIKO™ Portfolio Web site
This 12 months, we devoted a variety of time to our new portfolio web site. The tasks you tackle for your self typically develop into probably the most difficult. There’s no shopper to fulfill, simply your individual expectations, which regularly really feel just like the hardest commonplace. It’s a mixture of trouble and love. After numerous tweaks and loads of overthinking, I’m pleased with the way it’s shaping up. There are nonetheless just a few ending touches, like including testimonials and extra case research, however I’m excited to lastly share it with the world!
Spectrum Biotechnology
Certainly one of my favourite tasks this 12 months has been our first biotech web site redesign. We created a 3D visualization as an instance complicated storytelling and clarify neurobehavioral remedy. Spectrum Biotechnology is a pioneering biotech firm centered on cutting-edge ketamine and 5-HT2A therapies for psychological well being and substance use problems. The most important problem was designing a mind visible that felt scientifically grounded but approachable, not too sensible or summary. After the modeling, we experimented with colour grading and textures and located a steadiness that match completely. This undertaking was a unbelievable alternative to push our inventive boundaries and uncover new capabilities.
BIG Vitality Group
We kicked off the 12 months with BIG Vitality Group, a undertaking that I really feel deeply related to. We labored on a full redesign to determine a powerful, cohesive on-line presence with a classy company look. As a number one UK-based vitality procurement and consultancy agency, BIG Vitality Group wanted knowledgeable web site that mirrored its core values and addressed the wants of its shoppers with a useful strategy. I led the branding and technique, whereas Kris and the group managed the web site, interactions, and Webflow growth. Having full inventive freedom enabled us to ship a really premium product that we’re all pleased with.
NC-Schooling
I’m passionate in regards to the energy of schooling, which is why I’m excited to introduce NC-Schooling. The corporate gives top-tier mentorship and training for younger, aspiring soccer gamers and coaches throughout the UK. We partnered carefully with the founder to create a powerful, credible on-line presence designed to increase their attain and safe partnerships with distinguished soccer golf equipment like FC Ajax, Dinamo Zagreb, Crimson Star, and others. The problem was to construct a model that not solely communicates key occasion particulars but in addition simplifies the registration course of, all whereas sustaining a contemporary, approachable, and progressive picture. The result’s knowledgeable web site that showcases NC-Schooling’s experience and positively contributes to the event of the following technology of soccer expertise.
Wandergates
I’m excited to share the inventive journey behind Wandergates™, a premium media manufacturing firm specializing in luxurious resort and resort pictures and videography.
The undertaking started with designing the visible id, a daring but refined emblem impressed by the golden ratio, that includes clear typography and a delicate palm tree to seize the essence of luxurious journey. From there, we crafted a contemporary, user-centric web site with customized animations and micro-interactions that improve engagement with out overwhelming the consumer. Wandergates™ is a real murals, mixing sophistication with a contemporary, luxurious contact. I’m extremely pleased with the ultimate outcome.
The cherry on prime? Recognition from platforms like Awwwards, CSS Design Awards, CSS Mild, Orpetron, On-line Design Awards, and others. Whereas these honors are great, seeing this undertaking shine as a jewel in our portfolio is the true reward.
Atelier Structure Studio
Atelier is an architectural studio devoted to designing progressive, timeless areas that seamlessly join with the pure surroundings, with a powerful concentrate on sustainability.
We developed a complete model technique and constructed a user-friendly web site that enhances the studio’s on-line presence. The outcome? A useful web site that not solely showcases their gorgeous visuals however can be optimized to enhance conversion charges.
PureFund Ventures
One other undertaking is in its early part, however as soon as once more, it’s pushing us to develop and discover new capabilities. PureFund Ventures, specializing in early-stage investments, focuses on frontier applied sciences in local weather tech, together with photo voltaic, electrical mobility, inexperienced metal, recycling, water tech, and sustainable meals and agriculture. Right here’s a sneak peek of a 3D video demo we created from scratch, showcasing the implications we’re already going through and presenting options by means of inexperienced initiatives that may assist decelerate our carbon footprint. I’m extremely pleased with this video explainer and may’t wait to finalize the undertaking and share extra.
Appellation Development Providers
This 12 months, I’ve loved designing massive, daring logos, and you’ll see that mirrored in our tasks. I’ve all the time had a ardour for industrial design and manufacturing, so years in the past, whereas standing on the Panama Canal and watching the large vessels go by, I spotted my dream of seeing my emblem on a container. With Appellation, I’m one step nearer to that imaginative and prescient.
Appellation Development Providers is a US-based union contractor and main supplier of piping options throughout a number of sectors. Engaged on this undertaking has been unbelievable. I’ve loved each second of collaborating with such a terrific shopper who trusted our selections. With the launch simply weeks away, we’re pleased with how all the pieces has come collectively.
Evora – EV charger
Evora, a premium EV charger, remains to be within the early phases of the design course of, and we’re undecided it’s prepared for presentation but, however we’re excited to share the homepage idea for now. After finalizing the branding, we dove into web site creation. I’ve to say, this undertaking has actually sparked our inventive vitality. From the 3D product visualizations to drawing inspiration from main rivals within the auto trade, it’s introduced us even nearer as a group. There’s nonetheless a variety of work forward, however right here’s a sneak peek. These are the sorts of tasks I dream of engaged on – merchandise and firms which are driving us towards a extra sustainable future.
Background
I started my profession as an impartial branding and packaging designer over a decade in the past, working with shoppers globally with an opportunity to associate with well-known manufacturers like Daniel Wellington, GoDaddy, and PeerSpot. My work has been featured in a number of books and publications throughout the USA, UK, France, Japan, and China, which has been extremely rewarding.
My journey began in my early 20s whereas learning administration at college. I accomplished my research, however I used to be drawn to one thing extra inventive. I met my husband, Kris, again in highschool when he was already freelancing as a UI/UX designer. He inspired me to start out designing to earn some additional revenue, so I took the plunge, initially beginning on Elance. After incomes my first five-figure revenue, I transitioned to full-time impartial freelancing, working primarily with US and Australian shoppers. As our shopper base grew, Kris additionally noticed big success in his profession, and we steadily expanded to collaborate with bigger corporations.
One of the vital defining years of my life was working on-line whereas touring the world. We loved the liberty of the digital nomad way of life, exploring over 30 international locations and residing in locations just like the USA, Mexico, Southeast Asia, and Panama. This journey crammed our creativity and strengthened our dedication to constructing a balanced life and profession. After years of touring, we determined to calm down in Dubai, the place we’ve been for 5 years, and proper now, it’s a really perfect base for our work and household life.
As a pure development, Kris and I based UNIKO™ in 2022 to make our partnership official in each life and enterprise. With all of the expertise we’ve gained collectively, we’ve accomplished over 300 tasks, and our synergy as a group has been the important thing to our success. I’m excited to share my story, encourage others within the inventive trade to seek out happiness, and let the fitting alternatives observe.
Design Philosophy
I all the time concentrate on the larger image, pondering strategically about every determination to make sure it aligns with a transparent goal and a backup plan. Understanding each the purpose and the trail to attain it’s important. My design fashion is a fusion of recent components with a traditional contact, making certain we don’t push our shoppers far out of their consolation zone. For me, enterprise objectives, objective, and conversion all the time come first. It’s my function to outline the technique, conduct core analysis, and ship outcomes constructed to final.
There’s nothing fairly like seeing your work in the true world. This 12 months, whereas within the shopping center at The Palm Island in Dubai, I noticed a emblem I designed years in the past, a reminder of the lasting influence of making one thing that endures. That’s the distinction between designing for tendencies and crafting one thing timeless. When a design is useful and actually helps a enterprise, it doesn’t must be reinvented; it stands as an enduring legacy. Expertise is the important thing to creating that occur.
Instruments and Methods
Relating to instruments, I exploit Figma for design work and Adobe Photoshop for creating mockups. Pinterest and varied award websites are my go-to for inspiration, and I’m continuously taking photographs or screenshots at any time when I come throughout one thing that sparks creativity. I additionally use ChatGPT to generate placeholder content material when wanted, which is a big time-saver throughout tasks. For undertaking administration, Trello retains all the pieces organized, whereas Slack ensures clean communication inside our group. After all, there are lots of different instruments I exploit, however these are the important thing ones that assist streamline each my workflow and inventive course of.
Inspiration
Journey is my biggest supply of inspiration. I like refreshing my thoughts by immersing in new cultures, exploring totally different international locations, and tasting new cuisines. Kris shares my ardour by means of his love for pictures, making us a terrific group once more on our inventive journeys. Generally, we even mix enterprise with pleasure, working with a number of the world’s main luxurious resorts like St. Regis, Rosewood, Alila, Anantara, and others. These alternatives not solely increase our creativity but in addition permit us to introduce our daughter to the pure beauties of our world. Past journey, I discover inspiration in artwork galleries, trade occasions, and awards, particularly right here in Dubai, the place well-known manufacturers continuously spark new concepts.
Future Targets
UNIKO™ is slowly rising its on-line presence, which is thrilling for us. We’ve been out there for 2 years however actually solely started working as a full-fledged firm final 12 months, so in some ways, it nonetheless seems like the start. This 12 months introduced us unbelievable alternatives, and I’m actually grateful for the shoppers who selected UNIKO™ as their trusted associate. Though we’ve had some shut calls with main company shoppers and authorities tenders that didn’t pan out, it’s all a part of the journey. My imaginative and prescient is to proceed collaborating with forward-thinking leaders, creating designs that not solely drive development but in addition actually resonate with customers, serving to to determine UNIKO™ as a acknowledged identify within the design trade. After years of expertise, I do know this imaginative and prescient is feasible, nevertheless it requires persistence and plenty of arduous work.
I’m additionally enthusiastic about supporting sustainable and inexperienced initiatives. Partnering with eco-focused organizations is one thing I’d like to discover additional as we carve out a distinct segment on this space. It’s a daring and considerably dangerous course, however as dad and mom, we really feel chargeable for making a optimistic influence. I imagine design has the ability to create significant change, particularly when it’s used for a better objective.
Closing Ideas
The most effective recommendation I might give the following technology is to carry onto the motto: “Don’t surrender.” In case you actually love what you do, be current, ready to evolve, and embrace change. Your fashion, imaginative and prescient, and perspective will shift as you develop, and that’s a part of the journey. You’ll discover that with each new ability, you’re able to greater than you ever imagined. Simply don’t surrender.
The trail to success isn’t simple. It’s crammed with challenges each in your profession and private life. Generally, individuals gained’t perceive the sacrifices you make, the late nights, or missed occasions, all in pursuit of your dream. Encompass your self with those that genuinely help you, and distance your self from those that doubt your imaginative and prescient. You’ll face inventive blocks, however don’t fear, that’s regular. Step away, reset, and also you’ll end up again within the circulation, able to dive into your subsequent massive undertaking.
