Mailcoach, the e-mail advertising and marketing platform by Spatie simply introduced a brand new model that features cut up testing, MJML assist, Livewire 3, knowledge tables, and extra.
Versatile cut up testing
When creating electronic mail campaigns, you may surprise which topic line would lead to essentially the most opens? Or you might be making an attempt to determine which copy of a hyperlink in your mail would lead to essentially the most clicks.
As an alternative of creating these selections beforehand and hoping for the perfect, now you can use Mailcoach’s versatile cut up testing. You may additionally know this as A/B testing, however as Mailcoach permits for greater than two variations, we name it cut up testing.
Information tables
All lists of information in Mailcoach now makes use of Filament’s feature-reach Desk Builder part.
MJML
To make crafting emails much more pleasing, the parents at Mailjet created an answer known as MJML, which stands for “Mailjet Markup Language.” It is an easy-to-use abstraction layer over HTML.
Mailcoach now helps MJML out of the field in your templates and electronic mail campaigns, and also you get code completion ideas within the editor.
New suppression listing
The brand new suppression listing function is a listing of electronic mail addresses that may by no means obtain your electronic mail.
You’ll be able to manually add folks to this listing. Mailcoach additionally mechanically provides an entry for any electronic mail that onerous bounces. A tough bounce is normally attributable to an electronic mail deal with not present (anymore), and our considering is that none of your lists ought to attempt sending to that deal with anymore.
Livewire 3
Behind the scenes, Mailcoach’s hosted and self-hosted variations extensively use Livewire to make the UI interactive.
Should you’re utilizing the hosted model, that is only a minor element that does not have an effect on you a lot. Nevertheless, many customers of the self-hosted model requested assist for the most recent and biggest model of Livewire, v3. We’re completely happy to share that we now use v3 of Livewire in all places.
Along with having rewritten our elements to make use of the Livewire v3 particular options, we’re additionally utilizing Livewire’s new navigation to make the UI really feel extra speedy.
And much extra…
Along with these outstanding options, they’ve additionally made many small enhancements.
- Rewritten docs for readability
- Substack imports at the moment are supported
- there is a new automation motion that may maintain any mail till the subsequent workday
You’ll be able to learn extra in regards to the new options of their launch announcement.
