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Webflow Overview: Is It a Critical Choice for Builders?

It’s unimaginable to assume that the idea of on-line web site constructing companies is nearly as outdated as the net itself. From late 1994 Geocities allowed you construct and publish your individual website straight out of your browser.

In concept, it’s an ideal concept: Permit your customers to focus on creating new content material – let the service deal with all that fiddly technical net gibberish within the background.

*Observe: This evaluate incorporates affiliate hyperlinks

The truth has typically been much less gratifying. Whereas anybody can get a primary website on-line rapidly, typically the web site builder was much less capable of develop with you as your information and ambition elevated. Finally, the extra enterprising customers moved on towards a customized resolution.

However is that this nonetheless the expectation in 2022? On-line builder companies have come a great distance since Geocities, Angelfire, and Xoom. Trendy net apps like Webflow, Squarespace, and Editor X have had time to refine their choices to cater to extra refined, tech-savvy customers.

Keep in mind that that is NOT a typical ‘Does this product work?’ evaluate. After all, it does. SitePoint is a tech website for a neighborhood of builders and designers, so we might be reviewing Webflow as builders. We’ll be asking:

  • What performance and adaptability does Webflow supply?
  • What are the difficulties and limitations?
  • Is Webflow a real different to constructing a customized website from scratch?

What Are We Constructing?

To correctly take a look at options, I’ll begin with a clean template and construct this Figma design from scratch. Over the approaching weeks, I’ll do the identical with different competing companies (Editor X, Squarespace, and extra), so we’ll be capable to examine their strengths and weaknesses.


Our Web site Builder Judging Standards

We reviewed Webflow on the next 5 elements:

1. Format and design instruments: Does a reliable designer have sufficient flexibility to do most issues?
2. CMS/information administration: Can it deal with repeating information sorts corresponding to gallery gadgets, merchandise, or posts?
3. Integrations: eCommerce, multimedia, and different customized stuff.
4. Cellular efficiency: A website is basically nugatory if half your viewers can’t use it correctly
5. Pricing: The underside line.

With that in thoughts, let’s get began.

Setting Up Webflow

As you would possibly count on, Webflow onboards you with a Q&A wizard that units your account, area, timezone, template (none in our case), and website sort. Wherever I might, I enabled superior choices to provide me full entry to all instruments and panels.

Webflow account creation page
The Webflow Q&A setup wizard.

1. Visible Instruments for Design & Format

The onboarding does an excellent job of instructing you the first UI. Your most simple structure models are:

  • Sections (full-width edge-to-edge blocks)
  • Containers (a centered, width-limited column)
  • Grids (playing cards & galleries)
  • Columns

These models might be freely dragged onto your ‘canvas’ and moved and reconfigured rapidly.

A UI panel showing the adding and configuring of layout components
Constructing a structure with parts

Customized Code Is a Premium Function

At about this stage, I encountered my first ‘technical roadblock.’ Initially, I designed a 5-column structure for my gallery rows (see the Figma), however Webflow’s structure device is predicated on 12-column structure (i.e., 1,2,3,4,6,12).

Now, I believe it’s technically potential to aspect load a separate stylesheet containing your further 5-column structure CSS (or 7-column for those who desire) if in case you have time to hack round. There’s a ‘Customized Code’ panel in your Dashboard settings (see above) – however that is solely accessible on paid plans.

Admittedly, this problem is unlikely to be a show-stopper for most individuals, however it’s value noting that transferring away from a 12-column structure mannequin is a non-trivial determination.

So, after compromising and switching my 5-column structure to a 4-column, blocking out the location ‘bones’ was comparatively fast and straightforward.

Setting columns
Including and sizing columns

You may drag, drop, and rearrange structure models from the lefthand panel. Choose a thumbnail structure within the ‘Column Settings’ device to insert columns – then drag the borders to resize them. You may configure virtually all CSS properties from the righthand panel.

Adding text elements
Including textual content parts

You may then drop pictures, headings, and textual content into your structure construction.


Typically we’ll create a brand new UI part like a card after which have to re-use that part sort throughout the applying. Webflow lets you save a part as a ‘image,’ re-use situations of that image elsewhere, and alter all of these situations from a single level. This supplies a wonderful approach to standardize your UI.

SVG Assist Is Wonderful

Webflow appears to like SVG. In my expertise, most picture add companies nonetheless outright block SVG uploads, whereas others ‘sanitize’ SVG uploads in a manner that may visually break them. Webflow appeared to show all my SVGs exactly as they had been created. It is a large tick for me.

2. CMS and Information Administration

Webflow presents a versatile CMS facility – though you do must be on their 2nd-tier subscription plan ($16/month) to entry it. I constructed a brand new ‘art work’ content material sort (Webflow refers to them as ‘Collections’) with slots for picture, title, description, publish date, and value.

Webflow CMS collection items
Webflow CMS assortment gadgets

When you enter your content material right into a ‘Assortment Record,’ it may be filtered and fed into your structure. Collections stand out in purple UI parts in your UI (see under).

As a pleasant contact, Webflow lets you set content-sensitive styling. For example, you’ll be able to guarantee overlay textual content is at all times gentle when positioned on predominantly darkish background pictures.

Webflow collections
Webflow’s CMS ‘assortment’ creator

3. Integrations, Extensions & Different Instruments

Webflow presents some worthwhile amenities outdoors the usual web site technology.


A primary eCommerce facility is offered on their $29/mon plan. As this supplies as much as 500 gross sales gadgets for lower than $50k annual gross sales quantity, it ought to cowl most startup companies. The following tier jumps to $74/mon for 1000 gadgets and $200K in gross sales.

Gross sales gadgets are handled as a brand new CMS ‘Assortment’ sort, making them simple to distribute into your structure.

Sales items are new collections
Gross sales gadgets are handled as new collections.

Video & YouTube

Let’s be sincere: No legit website-builder service will launch in 2022 with out the flexibility to embed and show video, and Webflow isn’t any exception.

Lottie Animations

Lottie is a well-liked and highly effective vector animation format, well-suited to net apps. Whereas I actually wouldn’t have anticipated it, Lottie add is a welcome addition for me.

4. Cellular Efficiency

Good, responsive design is a delicate and complex artwork, so it’s maybe not shocking that this has been an issue space for previous template-driven website builder apps. Designing a one-size-fits-all algorithm that works for all situations is hard.

Webflow has 4 system views arrange by default:

  • Desktop
  • Pill
  • Cellular Panorama
  • Cellular Portrait
Showing the responsive design switches
Change between system views on the high of the display.

You’re free to create customized breakpoints and alter the present widths. Any styling adjustments you make whereas within the pill/cellular views are routinely appended to the related media question. This makes it simple to focus on particular person types, however I discovered it tougher to come back to a cohesive understanding of what good CSS selections needs to be on this setting. This isn’t a Webflow drawback; it’s a ‘visible web site builder’ drawback.

As you’ll be able to see above, Webflow treats the Desktop view because the ‘Base breakpoint’ after which appends completely different types to the smaller system views.

Though I believe many people would possibly desire a mobile-first method, I suppose it’s doubtlessly complicated to ask much less tech-savvy customers utilizing a desktop utility to start by constructing their cellular structure first.

‘Desktop-first’ will not be very best, however I can see its reasoning.

5. Pricing

Webflow has a multi-tiered pricing mannequin, however it’s in all probability finest simplified to:

  Static website CMS website Fundamental eCommerce website
Options Area Area + CMS Area + CMS + Ecom
Price $12/m $16/m $29/m



  • Versatile structure creation
  • Simple area delegation
  • Refined media queries
  • Easy eCommerce implementation
  • Accessing actual CSS properties is comparatively simple
  • Good SVG help


  • Some structure limitations (5,7 column)
  • Desktop-first responsiveness
  • Forming a useful overview of your CSS as a complete isn’t simple. Maybe this turns into clearer over time.

Webflow supplies a variety of energy and adaptability for a visible website builder app. There actually are some technical limitations. Cellular-first design seems troublesome – if not unimaginable – as do barely non-standard structure schemes (i.e., 5 columns).

Nonetheless, I didn’t hit as many technical roadblocks as I may need anticipated all through the construct. What’s extra, Webflow made a variety of fiddly stuff (Area setup, CMS setup, eCommerce, and many others.) simpler than ordinary with out me ceding a lot management.

I might see myself selecting Webflow for comparatively standard net content material and eCommerce tasks that I nonetheless needed excessive ranges of design management over.




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