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All About Avenir & Fonts Much like Avenir


Created by legendary kind designer Adrian Frutiger and launched in 1988, Avenir is among the most generally used typefaces in company branding. Repeatedly voted by designers as one of the fantastically designed typefaces, the Avenir font household was Frutiger’s masterwork and continues to be well-liked in emblem design and model identities right now.

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Learn extra about Avenir’s origin story and the way this humanist sans serif has gone on to turn into one of the iconic fonts in kind historical past. Scroll to the underside of the article to find 14 implausible options to the Avenir font, which provide a recent twist on this traditional typeface. 

Browse a whole lot of sans serif fonts, fonts just like Avenir, Avenir e book fonts, and options to Avenir font downloads to make use of in your design and branding initiatives on Envato Parts.

What Is Avenir?

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Avenir is a sans serif typeface within the custom of geometric kind kinds. Though labeled as a geometrical typeface, Avenir (which implies ‘future’ in French) has some humanist options which carry heat and openness to the typeface. 

Avenir is among the most broadly used typefaces in company branding, with many well-known firms, together with banks, rail firms, and meals manufacturers, utilizing the font prominently of their logos and model identities.

The typeface is exceptionally legible and clear to learn, making it extremely versatile to be used in headers and physique textual content. Avenir paved the best way for later humanist geometric sans serifs, reminiscent of Freight Sans and Calluna Sans. 

Who Created the Avenir Typeface?

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Adrian Frutiger pictured in 2002, in direction of the top of his interval engaged on Avenir Subsequent alongside Linotype’s in-house kind designer Akira Kobayashi. Picture from Wikimedia Commons.

Okay, let’s get into the Avenir typeface historical past. Avenir was created by legendary Swiss kind designer Adrian Frutiger (1928-2015), who additionally created Univers and the self-named Frutiger. Frutiger had dabbled in each sculpture and sort design from a really younger age, and the affect of the strict, formal cursives taught to him in his Swiss schooldays galvanised him to create extra modernist and revolutionary options.

He labored on Avenir alone, with out the assistance of drafting assistants, and stated he designed the typeface with “human nature in thoughts”. Avenir was launched in three weights in 1988, which later expanded right into a six-weight household. 

Frutiger typically referred to Avenir as his masterpiece, describing it as “the toughest typeface I’ve labored on in my life”. He additionally referred to the method of making sans serif typefaces as his “important life’s work”, noting that sans serifs had been harder to design than serifs as a result of their stark simplicity.

The place Is Avenir Used?

The Avenir font household is amongst essentially the most broadly used on this planet, having been chosen as the company typeface for numerous firms and organisations.

For French residents, Avenir is a standard characteristic of on a regular basis life, having been utilized by France’s nationwide railway firm SNCF (Société nationale des chemins de fer français) as its company typeface since 2013. 

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An SNCF poster utilizing Avenir. Picture from Wikimedia Commons.
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Due to the typeface’s innate familiarity for French residents, Presidential candidate François Hollande selected Avenir for his election marketing campaign supplies. Maybe partly as a result of his alternative of font, Hollande went on to win the election in 2012.

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Avenir used on the advertising supplies for the election marketing campaign of former French president François Hollande in 2012. Picture from Wikimedia Commons.

British retail and wholesale firm The Co-operative Group makes use of Avenir in its company identification. Software program firm Bloomberg additionally makes use of a customized model of Avenir Subsequent (see under) as its company typeface. 

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Tech firms are additionally not resistant to Avenir’s clear, legible enchantment. Apple selected Avenir to be used on its Maps app and a few Siri screens in iOS 6, in addition to offering pre-loaded variations of Avenir and Avenir Subsequent on OS X Mountain Lion and iWork for iCloud. Snapchat has additionally used Avenir because the app’s important font since 2016.

What Had been the Totally different Releases of the Avenir Typeface?

Avenir vs. Avenir Subsequent

Following the success loved by the unique launch of Avenir, kind foundry Linotype returned to Frutiger to ask him to work on an expanded remodeling of the Avenir font household. Working alongside the foundry’s in-house designer Akira Kobayashi, the pair created Avenir Subsequent, publishing the primary launch of the typeface in 2004. The designers continued to increase the Avenir Subsequent household over the next three years.

Broadly acclaimed on its launch, Avenir Subsequent is a subtly edited model of Avenir. Probably the most notable distinction is the extra beneficiant monitoring (letter-spacing) of Avenir Subsequent, which provides it a extra up to date, ethereal look. 

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Electronics firm LG selected Avenir Subsequent for the button lettering of cell gadgets, as a result of its glorious legibility. British TV channel BBC2 additionally broke away from using Gill Sans, which is used throughout different BBC channels, in favour of Avenir Subsequent on their logos and promotional supplies to realize a cleaner, extra up to date model identification. 

Avenir Subsequent Rounded

Akira Kobayashi returned to Avenir Subsequent with the intention of making a 3rd era of Avenir to mark the twenty fifth birthday of Avenir in 2013. 

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Kobayashi included rounded terminals into the geometric types of the unique Avenir Subsequent typeface, giving the ensuing font a ‘sweet-and-salty’ twin character. Kobayashi pushed the boundaries of Frutiger’s humanist strategy to typeface design—Avenir Subsequent Rounded has a distinctly mid-century temper and a bouncy, optimistic character that units it other than different geometric sans serifs within the Avenir custom.

The Enduring Attraction of the Avenir Font Household

Curiously, on Fonts.com, Avenir Subsequent is ranked because the #12 best-selling font household, whereas the unique Avenir ranks larger at #5. 

Whereas each Avenir Subsequent and Avenir Subsequent Rounded have been met with acclaim and are broadly utilized in company branding, designers nonetheless look to the unique first-generation Avenir as Frutiger’s masterpiece. Arguably as up to date and versatile in model and use as when it was first launched within the late Nineteen Eighties, Avenir is credited with being a typeface that’s the constructing block of tolerating company identities. 

In different phrases, when you’re making a model for a giant enterprise, Avenir is a dependable and efficient typeface alternative, and is more likely to look as related and up to date for a few years to return. 

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Avenir Subsequent in use on the company identification for British tv channel BBC Two.

Maybe you’ve used Avenir in a design mission and are considering discovering comparable options. You’re not in need of choices—a variety of designers have used Avenir as a principal level of inspiration for their very own typeface designs, seeking to the humanist design custom established by Frutiger to tell cutting-edge sans serifs which maybe provide one thing a bit totally different to the Avenir font household. 

From mid-century infused Bw Modelica to trustworthy Avenir tribute Liber, up to date kind designers at all times come again to Avenir as a supply of artistic inspiration.

Uncover your subsequent favorite font, from Avenir e book fonts to branding fonts, from the listing of Avenir tributes under. 

14 Fonts Much like Avenir

Searching for a less expensive various to Avenir, or a recent twist on the traditional typeface? These 15 fonts take their cues from Avenir’s glossy, minimalist styling, with modern-day tweaks to carry the much-loved model bang up-to-date for print and net design. 

1. Liber

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Liber sans serif font household

If you’re in search of the closest font to Avenir, check out Liber. Designed by Valerio Dell’Edera in 2016, Liber pays tribute to the heritage of Avenir and Futura however refines the model for the twenty first century. Constructed on ‘the mathematical purity of geometric circles and readability of squares’, Liber is ultra-legible, with a harmonious, calming look.

2. Berlin

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Berlin sans serif show font.

Designed by SIGNIA PRO designers Fontastica, Berlin is ultra-minimal, clear, and up to date, exaggerating the geometric heritage of Avenir and its counterparts. Use it in headlines, throughout minimal packaging designs, and in trend and way of life branding to benefit from its cutting-edge beauty.

3. Frank

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Frank show font household.

Impressed by Futura and stricter geometric sans serifs, Frank is on the market in 5 weights and greater than 300 glyphs. The Avenir-style typeface is designed with show and net design in thoughts.

4. Lorin

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Lorin geometric sans serif font.

Launched by foundry Fontastica, creators of Berlin (above), Lorin is a quietly designed rounded sans serif that lifts inspiration from Frutiger’s kind designs. Fashionable and female, Lorin is a good match for branding and poster initiatives. 

5. Hamlin 

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Hamlin minimal font household.

An ultra-minimalist sans serif additionally designed by Fontastica, Hamlin lifts influences from Frutiger’s humanist designs for Avenir however provides extra up to date character. Use it throughout packaging and web site layouts for a minimal, clear, and exceptionally trendy appear and feel.

6. Brooklyn

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Brooklyn geometric typeface household.

A cosier tackle the geometric sans serif model, Brooklyn’s lowered x-height offers it a sturdy, 90s-inspired look. Stunning throughout logos and packaging, it is a font constructed for branding initiatives.

7. Herz

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Herz on a regular basis typeface.

Out there in three weights and as each a desktop and net font, Herz has a retro, condensed model that’s harking back to Akzidenz Grotesk and Futura. Easy, pleasant, and versatile, Herz is legible each at massive show dimension and for smaller physique copy.

8. Noir Professional

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Noir Professional typeface household.

Impressed by the early twentieth century sans serifs which additionally influenced Frutiger’s kind designs, Noir Professional is elegant and natural, with a broad vary of weights starting from mild to heavy. A fantastic typeface to be used on poster designs and different print work. 

9. Regime Grotesk

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Regime Grotesk font household.

Quoting its inspiration as stemming from Twenties Italian design, Regime Grotesk pays tribute to the quirks of typefaces from this period, reminiscent of Futura and Mostra. The font is designed to be balanced, trendy, and simply adaptable for net, print, or signage design.

10. Regular

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Regular minimal font household.

Pure and minimal, Regular is an on a regular basis font with added model. Tailor-made for logotypes, headlines, branding supplies, and company identities, Regular seems implausible paired with vibrant, modernist-inspired graphics and black-and-white pictures.

11. Konnect

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Konnect quirky geometric font.

Lifting influences from classical and up to date kind kinds, and mixing these with extra playful parts, Konnect is a sans serif with soul. The curving ligatures give the typeface a dynamic high quality that’s harking back to mid-century and Sixties sans serifs. 

12. CA Saygon Textual content

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Saygon Textual content typeface household.

The sister of CA Saygon, CA Saygon Textual content was created by the Cape Arcona foundry to offer a calmer various to the unique typeface. Impressed by early static grotesque typefaces reminiscent of Akzidenz Grotesk, which additionally impressed Frutiger’s designs for Avenir, CA Saygon Textual content has a wide variety of stylistic units with letter variation, making for a enjoyable, versatile font household for designers to make use of.

13. Bergen Textual content

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Bergen Textual content sans serif typeface.

Launched by Mindburger Studio, Bergen Textual content is the companion font to Bergen Sans and is a font just like Avenir. Designed to be extremely legible whereas retaining character, it is a bouncier various to extra conventional geometric sans serifs like Avenir.

14. Bergen Mono

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Bergen Mono typeface.

A monospaced tackle sans serif kind kinds and in addition launched by Mindburger Studio, Bergen Mono balances retro performance with a clear, up to date model. Apply it to journal design, posters, and signage to benefit from its classic beauty.

How you can Pair Fonts

Excited to make use of one in every of these terrific fonts just like Avenir and questioning what fonts will pair nicely with the font of your alternative? This part on easy methods to pair fonts provides some recommendations.

  • Fonts have personalities. Some are playful, others severe, trendy, causal, outrageous, and so forth. Your alternative of font ought to complement your mission model and function. Take into consideration the initiatives you may be utilizing your Avenir font pairing or your Avenir Subsequent font pairing in to find out which font will work nicely with them. If, for instance, you may be utilizing comparable fonts to Avenir in a trend journal to your physique textual content, you have to a daring and trendy font to your header textual content. However, in case you are utilizing fonts like Avenir to your physique textual content on a kids’s poster, you possibly can go for a extra enjoyable font to your header textual content. 
  • When pairing fonts, keep away from combos which can be too comparable and intention for distinction in weight, dimension, model, color, and so forth. Assume chunky and skinny, ornamental and easy, heavy and lightweight.
  • Use your fonts to determine a visible distinction between the headline textual content and replica textual content. Resolve which font would work finest for copy textual content and which for headlines. For instance, in case you are utilizing comparable fonts to Avenir to your copy textual content, use a extra eye-catching font for the headline textual content.
  • If the font of your alternative provides a big font household with a variety of weights and kinds, it is a fantastic thought to make use of these fonts collectively as a result of they’re made to work collectively. Simply be sure to adhere to the second suggestion and intention for distinction.
  • Serif and sans serif fonts often work nicely collectively; once more, simply be sure to keep in mind to maintain contrasting options in thoughts when you choose your pairings. 

Now let’s check out some Avenir font pairings that work nicely collectively within the following font pairing charts. 

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